Accidental Branding How Ordinary People Build Extraordinary Brands Hardcover 2008 Author David Vinjamuri -

amazon com david vinjamuri books biography blog - after a brief stint as an intelligence analyst david spent nearly 20 years working with corporate brands he writes for forbes teaches at new york university and loves reading and the outdoors, publishing is broken we re drowning in indie books and - rejecting toole s work was a marketing decision that gottleib made for simon schuster and it wasn t necessarily the wrong decision from a marketing standpoint